Social Learning, Gender, and Willingness to Pay for Solar Lanterns

Social Learning, Gender, and Willingness to Pay for Solar Lanterns

In this field experiment, researchers tried to find out the impact of Social Learning on the willingness to pay for a solar lantern on families in rural areas of India among both the genders. Under the supervision of Johannes Urpelainen, Yonas Alem a Postdoc Researcher, Department of Economics, The University of Gothenburg, where he received his Ph.D. in Economics and Eugenie Dugoua a Ph.D. candidate in Sustainable Development at the School of International and Public Affairs, at Columbia University. MORSEL distributed 200 solar lanterns for free and then used the Becker–DeGroot–Marschak method (BDM) game to sell the solar lantern. In this randomized control in Gonda district of Uttar Pradesh, MORSEL surveyed 1000 households in two shifts.

Location: Gonda district of Uttar Pradesh

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