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Below you can find more information about our company


At MORSEL, we believe in “Social Elevation through Authentic Data”. For more than 8 years since its inception on 16th June, 2007, MORSEL has been recognized for its quality output. An IRB certified, we have expertise in research designs and implementation, campaigns and Impact Evaluation policies. With every research study, we devise a new survey design and a new methodology as per the subject matter.

MORSEL specializes in field research by providing quality data through primary and secondary data collection using modern technologies. Apart from data collection, we have a technologically adept team of data managers to ensure data quality and security.

We are among top 5 research organizations of India and we aim to render solutions to the social and economic challenges using analytical approach and we are committed to it. Download our Brochure

Our Vision

To be the best and most trusted Research organization, by providing authentic data.

Our Mission

Genuine information is the key to every policy making. Access to authentic data can help facilitate better policies and welfare programs to upgrade the whole system and thus transform India.

Board of Directors


Founder member of MORSEL Research, Bhartendu Prakash Trivedi is Master in Mass Communication, working as Managing Director and leading the MORSEL team. He has vast experience in designing survey experiments, Impact Evaluations, randomised social experiments, Econometric Impact analysis. Prior to MORSEL he has worked as a programme manager at Duke University and with prof (Dr.) Rohini Pande, Professor of Public Policy Harvard Kennedy School and Prof.(Dr.) Abhijit Vinayak Banerjee,Professor of Economics, Massachusetts Institute of Technology.


Mr. Nitin Rathour is Master’s in Public Administration. He looks after the coordination between desk and field operations and has an extensive experience of 4 years s in the field of Public Policy.



Atulesh Shukla has earnest knowledge in Indian political system and he looks after the Human Resource management and Field implementations. He has an experience of 10 years. He has also worked for social welfare of women in rural India. Prior to joining MORSEL he has worked with various nongovernmental organizations situated in U.P.

Some Facts about MORSEL

Global Clients

8+ Year’s Experience

100+ Projects Done


“It has been a pleasure to work with MORSEL, who implemented our survey of more than 2500 respondents in 11 districts across UP in one month’s time. Since the survey was conduced electronically, we were provided the data very quickly. MORSEL managed all aspects of the survey including help with piloting, creating the electronic template, hiring and training enumerators and doing back checks via phone and face-to-face interviews. MORSEL staff provided ongoing status reports throughout the survey and worked closely with us to resolve on-the-field difficulties. We are in the process of analyzing the survey data and look forward to working with MORSEL again.”
Lakshmi Iyer , Harvard Business School

During 2014-2015, IARD worked closely with MORSEL to develop and implement a large-scale survey in five Indian states. Throughout the process, they were responsive, professional, accommodating, and were able to provide valuable local insight when we needed it. We plan to engage MORSEL again for an upcoming follow-up study and can recommend working with MORSEL without reservation.
Jennifer Tujague , IARD

I am a researcher at the Center for the Evaluation of Development Policies at the Institute for Fiscal Studies in London, UK. Our work focuses on research on the impact of a range of specific development interventions and policy reforms in developing countries. It aims to promote best practice in the design, conduct and evaluation of development policies. We work in many countries around the world, but personally, most of my projects are in India. On a mission for one of these projects, I had the chance of sitting next to Bhartendu, the Managing Director of MORSEL India. We started talking and he told me about their work managing surveys. Not shortly after, we were looking for a survey company in Northern India and so I also approached MORSEL to submit a proposal - which they won. This was a survey in the city of Gwalior, focusing on sanitation. Conducting household and community surveys is challenging whatever topic, but I would dare to say that focusing on sanitation adds a level of additional challenges. But, the team from MORSEL took the challenge head-on and did no shy away from any suggestions and things we wanted to try. It was a good experience working with MORSEL, who has a team that deeply cares about this work. Little things like their regular newsletter, which include reports from the survey team in the field, are just part of what makes MORSEL a great team to work with.
Britta Augsburg , Institute for Fiscal Studies